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Fortnite

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

Marketers are leaning on the tried-and-true channel that is social media to make their gaming activations worth the squeeze.

By: Digiday
  • Jul 16 2024
  • 38
  • 4208 Views
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
Why Fortnite and Roblox still
Fortnite and Roblox are thriving by riding the coattails of the very social platforms they aim to dethrone.Brands’ presence is rising inside video games, but actually getting users to spend time insi… [+3531 chars]

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