Games marketing firm Livewire on the attention economy across generations

Livewire's recent study shows that the next generations of gamers -- Z and Alpha -- expect ads, but they want a very particular kind.

By: VentureBeat

Nov 01 2024
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Games marketing firm Livewire on the attention economy across generations — Games marketing firm Livewire

Livewire, a marketing company, recently put out its new study that examined how the next generation of consumers expect brands to market to them. This Next-Gen Attention Study revealed that Gens Z an… [+3956 chars]

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