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Apple's Vision Pro sales are way lower than expected. That might not turn around until it lowers the $3,500 price.
Tim Cook's Apple is expected to sell fewer than 500,000 units of its $3,500 mixed-reality Vision Pro headset this year, a new report says.
Apple CEO Tim Cook is pitching the Vision Pro as the next big thing, but so far it's sold slowly.JOSH EDELSON/Getty Images
- Don't look, Apple: There's more bad news for the Vision Pro.
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