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Canada

Project XM: The Story Of Air Canada's Mid-2000s Cabin Makeover Program

Air Canada faced with tough competition ventured into a cabin refurbishment in the early 2000's. let's discover what they did.

By: Simple Flying
  • Jul 30 2024
  • 12
  • 51 Views
Project XM: The Story Of Air Canada's Mid-2000s Cabin Makeover Program
Project XM: The Story Of Air C
Summary Air Canada's Project XM: $300M overhauled modernized fleet, introduced flat beds & AVOD screens for customer comfort. Despite high fuel prices and financial challenges, Air Canada prioritized customer experience to boost loyalty. Project XM a... [6572 chars]

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