Chile
Should Momofuku Own the Term ‘Chili Crunch’?
Small, Asian-owned chile crisp brands received cease-and-desist letters from the David Chang-led Momofuku over the phrase “chile crunch” and “chili crunch.”
Jars of Homiah and Momofuku chili crunches alongside other popular chile crisp brands. | Louiie Victa How the company acquired the “chile crunch” trademark to begin with — and why it’s sending … [+6268 chars]
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