Momofuku backs down from defending its 'chile crunch' trademark after outcry by small businesses

Momofuku, a food and restaurant brand started by chef David Chang, says it won’t defend its trademark on the name “chile crunch” after it sparked an outcry by sending cease-and-desist letters to other businesses using the term.

By: WDIV ClickOnDetroit

Apr 18 2024
15
146 Views

FILE - David Chang presents a dish at Momofuku Noodle Bar in New York on Thursday, Nov. 10, 2011. On Friday, April 12, 2024, Momofuku, a food and restaurant brand started by food mogul Chang, said it won't defend its trademark on the name chile crunc... [3207 chars]