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Connecticut

How Chicken Soup for the Soul lost its soul

Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.

By: Business Insider
  • Apr 22 2024
  • 56
  • 3382 Views
How Chicken Soup for the Soul lost its soul
How Chicken Soup for the Soul
"The whole point of having a brand is that it's kind of a consistent signal of something," says Americus Reed, a marketing professor at Wharton. "Why are they doing this? What's going on here?"Tyler … [+35645 chars]

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