Connecticut
Madison Reed bets on women's sports with UConn basketball partnership
The University of Connecticut and beauty brand Madison Reed have signed a three-year court-naming rights deal, as well as NIL deals with four athletes.
Paige Bueckers has kicked off her partnership with Madison Reed by going from blond to "sparkling rose."
The latest women's college sports deal comes with a splash — of color.
The University of Connecticut has struck a deal with beauty brand Madison ... [1771 chars]