Illinois
'Branded access offers' dilute parent brand via perceived lack of consumer commitment: Study
Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. But such time-limited co
This article has been reviewed according to Science X's
editorial process
and policies.
Editors have highlighted
the following attributes while ensuring the content's credibility:
fact-checked … [+5444 chars]
Related
Share this page
Guest Posts by Easy Branches