How companies can use generative AI for empathetic customer relationships to create lifetime value

Researchers from National Taiwan University and the University of Maryland have published a new Journal of Marketing article that examines how marketers can use GenAI to provide empathetic customer care.

By: Phys.Org

May 20 2024
9
3210 Views

This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: fact-checked … [+5434 chars]

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