Why Starbucks is losing sales, and what it's doing about it

Shoppers complain that Starbucks isn't fancy enough — but they also say it's too expensive. The new CEO, Brian Niccol, is ordering up change.

By: NPR

Nov 01 2024
10
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Why Starbucks is losing sales, and what it's doing about it — Why Starbucks is losing sales,

You know things are rough at Starbucks when the company drops bad news preemptively, which it did last week to get ahead of Wednesdays deadline to report earnings. Sales in the U.S. have fallen for … [+4733 chars]

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