Mexico
Chipotle had to rename its barbacoa burrito filling because customers didn't know what it was
The burrito filling is now listed as "braised beef barbacoa" on Chipotle's website as diners weren't sure what barbacoa was.
"Many of our guests did not know that barbacoa was braised beef," CEO Brian Niccol told analysts.Getty Images News/Getty Images
- Chipotle renamed its barbacoa filling because customers didn't… [+2566 chars]
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