Donald Trump's Win Cements a New Era for Campaigning Online

On the ground, the Trump campaign was at a disadvantage to Kamala Harris’s massive canvassing operations. But many misunderstood the power—and purpose—of influencer marketing campaigns.

By: Wired

Nov 07 2024
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Donald Trump's Win Cements a New Era for Campaigning Online — Donald Trump's Win Cements a N

While Trump dominated conservative news outlets, his influencer operation was nearly nonexistent, putting the campaign at a disadvantage. But over the course of this past year, the campaign and the R… [+3456 chars]

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