Manchester United’s back-of-shirt sponsor points to future of sports jersey placements

In a fragmented media landscape, teams in the U.S. and U.K. look to provide new space for sponsor brands.

By: Digiday

Aug 25 2024
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Manchester United’s back-of-shirt sponsor points to future of sports jersey placements — Manchester United’s back-of-sh

As the English soccer season kicks off once again, one clubs working to create new advertising real estate on its player jerseys.Manchester United kicked off this season with its first ever back-of-s… [+4960 chars]

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Manchester United’s back-of-shirt sponsor points to future of sports jersey placements

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