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How I launched a profitable business out of my living room

Jenny Lei launched her luxury handbag startup Freja from her New Jersey apartment while she was unemployed. It now brings in more than $9 million per year.

By: CNBC

Nov 20 2024
13
186 Views

How I launched a profitable business out of my living room — How I launched a profitable bu

Jenny Lei looked at the towering stack of cardboard boxes in her Hoboken, New Jersey, apartment. She'd spent $30,000 on handbags and needed a new strategy to sell them. An unemployed UX designer, Lei had taken it upon herself to create the perfect wo... [4349 chars]

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