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‘Barbie,’ ‘Saltburn,’ Vuitton: TikTok Sponsorship Is Consuming Our Culture - The New York Times
Marketing is consuming our culture to the point that the product seems almost irrelevant to its own success.
In today’s creative economy, the tail increasingly wags the dog. Marketing is driving culture as promotional campaigns overshadow the offerings they seek to elevate — in fashion, music, art and film. With fashion weeks taking place around the world a... [2267 chars]
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