New York
A ‘rebrand’ for Lilly Pulitzer takes the classic resort label back to its roots
A decade ago, Lilly Pulitzer’s bright prints were omnipresent on college campuses across the US, and a pop-up for its 2015 collaboration with Target in New York’s Bryant Park drew crowds of Millennial shoppers at the height of their modern preppy obs
A new logo (and merchandising) for the resort brand Lilly Pulitzer aims to be both timely, and timeless. Courtesy Lilly Pulitzer
Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style.
(CNN)... [6781 chars]
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