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New York

UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues

UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential brand initiative since its Credit Suisse acquisition.

By: Business Insider
  • Nov 01 2024
  • 34
  • 4968 Views
UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
UBS launches its experiential
UBS's group chief marketing officer, John McDonald, spoke at the bank's "House of Craft" event in New York City.Courtesy of UBS

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