New study shows marketing a brand's simplicity can backfire

When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.

By: Phys.Org

Jun 24 2024
3
4561 Views

New study shows marketing a br

This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: fact-checked … [+3594 chars]

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