A humble Indian fabric became a symbol of luxury in 1960s America

Madras became a staple of preppy American fashion in the 1960s after advertisers spun its tendency to bleed in the wash as a selling point.

By: CNN

Jun 24 2024
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A humble Indian fabric became a symbol of luxury in 1960s America — A humble Indian fabric became

On the cover of Lisa Birnbachs The Official Preppy Handbook, a tongue-in-cheek 1980s guide to looking, acting and thinking like a US prep school elite, a pattern along the border depicts a fabric tha… [+8073 chars]

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