A logo is an integral part of the image of every company. If you want to attract more customers and increase sales, you definitely need to design a personal logo. After all, it will show that you are a brand. A solid company that does its job conscientiously.

True, in order for the logo to turn out successful and do its job as a PR man one hundred percent, choose the right color. A suitable shade will not only distinguish you from competitors, but also emphasize your individuality. You need to choose it based on the activities of your company. Because each color has a certain psychological effect on a person. So you need to choose the shade that will encourage the consumer to buy or order a service from you.

Today we will talk about purple and its role in the color palette. Who better to use it? You will learn from this article. And Turbologo's online designer will help you create a high-quality logo.

What is a logo?

A logo is a part of a brand that tells about the company, its history, mission, values ​​and goals. With the help of the logo, consumers distinguish one company from another, attribute the product to a particular brand.

Because there are many companies on the market and, accordingly, many logos in the minds of the consumer are all mixed up. And only a correctly and competently designed logo will bring success and recognition to the company.

In order to create a company logo that will be remembered and correctly convey information to the consumer, study what logos are, how they are perceived and which of these will suit you.

The meaning of purple in the logo

Logo by Tornike Uchava

Purple is an aristocratic and noble color. It expresses restrained strength and majesty. And since the tone belongs to cold colors, it does not excite the nervous system. So with its help you will not be able to provoke the client to a certain action. But, nevertheless, it will cause the buyer to respect your company.

Purple is one of the most mysterious colors. It is deep and has many different meanings. This color scheme is not in vain located at the very end of the color scheme. Because it includes the qualities of many other colors.

It is called the color of the union of two opposites. This is because it is obtained by mixing red and blue. So he combines a cold calm and a hot riot. The color of weakness and strength, naivety and cunning, wisdom and power. In general, this is a color paradox. A combination of the incongruous.

Violet means nobility, spirituality, inspiration, modesty, self-esteem. It is also the color of intuitive thinking.

Each of its shades has its own effect on a person. They have different meanings. For example, dark tones of purple with a predominance of blue signify power and brute force. If red dominates, then it symbolizes naivety, infantilism, impulsiveness and emotional immaturity. Lighter shades have calming properties.

Associated with softness and tenderness. “Pure” purple is considered by psychologists to be slightly difficult to perceive.

Purple logo examples

Since the color is considered expensive and looks rich, we advise you to add it to the logos of luxury companies. But it is also suitable for brands with an average pricing policy. Purple is exclusivity, luxury and chic. Prosperity and well-being. Therefore, if you want to show your client your positive attitude and focus on the quality and responsibility of the company, purple is what you need.

It will also be good for those who want to earn respect from buyers. Undoubtedly, purple suits almost all industries. But there are those in which it will look especially organic.

Financial companies

For financial companies, purple will suit like no other. After all, they need to show that they can be relied upon. That the company can be trusted. And purple is great for that. He will introduce you properly and reassure clients of your competence. Also, as we wrote earlier, purple symbolizes well-being. And this quality goes hand in hand with successful financial operations. Here are a couple of examples of purple financial company logos.

The medicine

You can't go wrong in this area. Even the color for the logo needs to be chosen responsibly. The symbolism of the company should not only attract the client, but also convey a certain message. Why do we so recommend the use of purple in medicine? Because it will calm the patient. And due to the fact that this color symbolizes health and prosperity, a person will not be so worried. Kohler on a subconscious level will make him respect you. So feel free to use it in your emblem. Here are examples of purple medical company logos.

IT

Modernity and quality… Rich experience and latest technologies… Of course, you can describe your IT enterprise in different words. But it won't make sense if your logo doesn't convey the same message. The purple hue will perfectly convey the description of your positive qualities. Do you want to show that you are the best in the computer services market? Now you know how to make a new logo. Here are a couple of examples of purple IT company logos.

Food

Purple color is perfect for food design. Especially sweets. Delicate calm shades will look great on the logos of food companies. Of course, they will not be able to cause an appetite, but they will relax thinking. And when a person is relaxed, he will definitely want something tasty. And besides, purple will cause respect and trust in you. Assure that your products do not contain harmful impurities. Here are a couple of examples of purple food company logos.

That's all! We told you about the meaning of the purple color of the logo. We hope that the information provided will be useful to you. Good luck!

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