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As the Snoopy Omega Lands, Cartoon Luxury Goes Boom

As the new MoonSwatch watch hits stores, licensing operations behind IP from Popeye to Miss Piggy are no longer dealing in bargain-basement merch—Louis Vuitton, Balenciaga, Fendi, Audemars Piguet and more are tapping into high-end comic connections.

By: Wired

  • Apr 18 2024
  • 15
  • 132 Views

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