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Movie Marketing Chiefs Talk 'Barbenheimer' Effect at Variety Summit
Movie marketing chiefs talked about the 'Barbenheimer' effect and other trends at a session held as part of Variety's Entertainment Marketing Summit.
The film business has had to battle its way through everything from COVID shutdowns to strike-induced box office delays to steep competition from a tidal wave of high-priced streaming content over the past seven years.
The contraction in theatrical r... [6629 chars]
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