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Athlete marketing is booming with the evolution of NIL and creating new career paths
Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make money from their name, image, and likeness.
Pete Ryan for BI
- Athlete marketing has been shaken up since student-athletes gained the right to make money from their name, image, and likeness.
- NIL has created career paths for col… [+6870 chars]
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