Uruguay
Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown
Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets. -Dennis Schaal
Trivago’s first AI-infused TV ad didn’t play well in Latin America so the Germany-based hotel price comparison site curtailed marketing investments in the region.
That’s the word from Trivago CEO Jo… [+2601 chars]
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