Briq's Soft Serve at Riverlife Park in Wausau will not reopen in 2025. Here's why.

Briq's was founded in 1985 on Wausau's west side and has expanded to include stands in Weston, Rib Mountain, Mosinee, Minocqua and Rhinelander.

By: Wausau Daily Herald

Oct 04 2024
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Briq's Soft Serve at Riverlife Park in Wausau will not reopen in 2025. Here's why. — Briq's Soft Serve at Riverlife

WAUSAU Briq's Soft Serve has permanently closed its location at Riverlife Park, the city of Wausau announced in a Wednesday news release. The business has decided not to renew their lease, the city s… [+1679 chars]

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