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Marriott’s Not Selling Just Rooms Anymore – Inside Its Bet on AI

Marriott is looking to tap AI to reinvent itself as a travel retailer, letting customers create bespoke experiences much the way they do today when booking an airline ticket. -Christiana Sciaudone

By: Skift

Jun 17 2024
58
4518 Views

Marriott’s Not Selling Just Rooms Anymore – Inside Its Bet on AI — Marriott’s Not Selling Just Ro

Marriott wants to be the hotel industry’s Build-A-Bear Workshop. The hotelier is looking to tap generative AI and technology to reinvent itself as a travel retailer, letting customers create bespoke… [+2825 chars]

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