CMOs at Cannes: Tackling their evolving role amid AI and growth challenges

Marketing’s stock is soaring — we’re at that familiar juncture where CEOs see it as a growth engine, not just a budget drain.

By: Digiday

Jun 24 2024
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CMOs at Cannes: Tackling their evolving role amid AI and growth challenges — CMOs at Cannes: Tackling their

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →Cannes wouldnt be Cannes without CMOs extolling the virtues o… [+5604 chars]

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