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Accor Bets on Luxury to Close Gap with Marriott and Hilton

Accor aims to expand its share of luxury hotels by debuting its Orient Express brand this year and fine-tuning its other brands, like Fairmont and Sofitel. -Sean O'Neill

By: Skift

Jan 03 2025
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Accor Bets on Luxury to Close Gap with Marriott and Hilton — Accor Bets on Luxury to Close

Accor CEO Sébastien Bazin has been boosting the hotel group’s luxury offerings since 2013 when he became the leader of the Paris-based hotel group. At the end of 2015, only 6% of Accor’s rooms world… [+6736 chars]

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