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Yachts

Accor Bets on Luxury to Close Gap with Marriott and Hilton

Accor aims to expand its share of luxury hotels by debuting its Orient Express brand this year and fine-tuning its other brands, like Fairmont and Sofitel. -Sean O'Neill

By: Skift
  • Jan 07 2025
  • 9
  • 336 Views
Accor Bets on Luxury to Close Gap with Marriott and Hilton
Accor Bets on Luxury to Close
Accor CEO Sébastien Bazin has been boosting the hotel group’s luxury offerings since 2013 when he became the leader of the Paris-based hotel group. At the end of 2015, only 6% of Accor’s rooms world… [+6736 chars]

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