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One Classic Movie Was A Huge Hit Without Advertising – Thanks To One Shrewd Studio Move

Fred Zinnemann's Oscar-winning classic From Here to Eternity was a shockingly huge hit thanks to Columbia's bold marketing strategy.

By: /FILM

Aug 13 2024
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One Classic Movie Was A Huge Hit Without Advertising – Thanks To One Shrewd Studio Move — One Classic Movie Was A Huge H

We may receive a commission on purchases made from links. It often feels like movie marketing is an unimaginative, flood-the-zone proposition in our age of pre-sold, IP-driven blockbusters. But as w… [+1690 chars]

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