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TikTok's algorithm is helping travelers discover the next hot vacation spot and lean into trends like 'destination dupes'

Companies are leaning into the destination dupes trend, promoting Paris over Bruges or Ljubljana instead of Prague, aided by TikTok's algorithm.

By: Business Insider

Aug 14 2024
37
147 Views

TikTok's algorithm is helping travelers discover the next hot vacation spot and lean into trends like 'destination dupes' — TikTok's algorithm is helping

Zanzibar is among the places seeing more tourists thanks to the destination dupes trend.Roberto Moiola / Sysaworld via Getty Images

More TikTok users are using the app to find their next vac… [+2818 chars]
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